Understanding The Financials: Principled Negotiations During IP Valuation
We have spoken about principled negotiations between start-up entrepreneurs and potential funders of the new venture in an earlier article.…
In-Depth: Principled Negotiations After your IP Portfolio has been Valued.
IP Valuation is a specialised field, as was explained in our previous article. In summary, our IP Valuation hypothesis is…
Your Brand Name in Lights
Why a Word-Mark reigns supreme to a Logo Every Time Picture your brand as the headline act on an old-school…
Brand Passport: Trade Mark Protection as Your Ticket to Africa’s Fast-Growing Markets
In the rush of today’s global commerce, a trade mark is the passport that lets a brand cross borders with…
Who really owns your Code? Understanding Authorship and Ownership in Software Copyright
As software becomes the lifeblood of modern businesses - especially in start-ups and rapidly scaling ventures - understanding who actually…
AI, Copyright, and Training Data: the Legal Questions that Remain
Deepseek, Meta and OpenAI Copyright issues surrounding AI training data remain as complex as ever, recent developments in the AI…
A Guide To Co-Branding Strategies: Legal Considerations
Co-Branding: Unlocking Market Expansion, Brand Equity, and Product Innovation What is Co-Branding? Co-branding is a strategic alliance where two or…
Trade Dress Protection as a Trade Mark in South Africa
Trade Dress/Get-Up Registration Trade dress (TD) protection is a form of non-traditional mark that business owners should consider when expanding…
AI AI AI: Integrity, Innovation, and the Future of Creativity
Artificial Intelligence (AI) is transforming industries, but as it becomes more integrated into academic and business practices, concerns around integrity…
