Your IP Portfolio: A Guide to Effective Intellectual Property Management in 2024
Just as your tangible assets, such as vehicles, office buildings, or machinery, should be protected and maintained, so too should…
Maximising Value from Intellectual Property in Sport
Intellectual property (IP) has a significant impact on the intangible asset value of most businesses, no more noticeably than in…
What is the Value of a Trademark?
The value of a trademark considering Cash Flow, Growth and Future Risk. A trademark is not just a symbol or…
Avoiding Disputes On The AI Catwalk: When Fashion Meets Tech, Who Wears The Crown?
The confluence of fashion and artificial intelligence (AI) is reshaping the industry with supply chains getting smarter and creative processes…
Sole Searching in AI: What Louboutin’s trademark battle teaches us about Legal Tech
When you think of Christian Louboutin, what comes to mind are the brand's iconic, red-soled high heels, a trademark that…
In the Pink Palace of Glitz: An Autopsy of Mattel’s Glamorous IP Strategy for the Barbie Brand
A breathless wave of cerise washed over the world as the era of Barbie dawned anew. Just when we thought…
Defending Your Brand: Understanding Trademark Protection in South Africa
In the crowded world of brands and brand noise, distinguishing your business can be challenging. A strong, recognisable brand, symbolised…
Understanding Choice: Intellectual Property Portfolio Management
The different models available for the effective management of an intellectual property portfolio. Intellectual property (IP) plays a crucial role…
Lululemon Dupe Controversy on TikTok Raises Intellectual Property and Passing Off Concerns
In recent weeks, an interesting controversy has unfolded on the popular social media platform TikTok, involving athleisure brand Lululemon and…
