Strengths-Based Development Empowers Barnard's Employees for Greater Performance

“The formula Talent x Investment = Strength captures a profound concept in a simple fashion. Introduced to the public in the bestselling book StrengthsFinder 2.0, that calculation builds on the concept Don Clifton invented and later published in the bestseller Now, Discover Your StrengthsTalents, Clifton wrote, are your “naturally recurring patterns of thought, feeling, or behaviour.” They’re the innate, natural abilities you can productively apply. To turn those talents into strengths, you must invest in them — practice using them and add knowledge and skills to them.”

“What would happen if we studied what was right with people versus what’s wrong with people?” – Don Clifton

Barnard Inc invested in taking all their employees through the world-class CliftonStrengths programme. The CliftonStrengths programme helped our Leaders and Team members gain awareness and appreciation of their own talents within the context of their role as leaders and team members and how to develop it into strengths to benefit the organisation.


People now understand and appreciate everyone’s unique and powerful talents and know how to optimise them. It improved the self-confidence of our people and helped them to embrace their own uniqueness and talents to excel.


Barnard Inc uses CliftonStrengths to not only manage its talent but also to activate it successfully (something a lot of companies do not focus on). Barnard Inc is a successful organisation who have people that are confident in their strengths (know exactly what they are), while also being vulnerable to their weaknesses – accepting them, but not being held back by them. CliftonStrengths helped us explain the unique ways our people accomplish their goals by building relationships, thinking strategically, executing plans and influencing others. 

Data shows that people who have the opportunity to use their CliftonStrengths are six times as likely to be engaged in their jobs and to strongly agree that they have the chance to do what they do best every day.


More Resources about the CliftonStrengths®

Business Case for Strengths

Discover Your Strengths – Unlock Your Potential with Gallup’s CliftonStrengths

CliftonStrengths is effective for Individuals & Teams