Aletia is a Senior Associate and Head of the Intellectual Property Department at Barnard Incorporated. She specializes in intellectual property law for more than 16 years.

She actively assists clients with IP portfolio management to provide a competitive edge to their business enterprises to leverage their intangible assets for growth and innovation. Her expertise spans both within Africa and globally. She is particularly recognised for her work in trade marks and transactional IP matters, where her strategic advice helps clients safeguard their innovations and maximise commercial opportunities.

Her expertise includes managing complex intellectual property portfolios, conducting clearance searches, overseeing filings to registration, and advising on due diligence in local and cross-border transactions. Aletia regularly drafts and negotiates licensing and assignment agreements and advises on security arrangements linked to intellectual property rights.

Drawing on her experience in leading boutique and international firms, she brings depth and precision to every matter, ensuring clients benefit from clear, commercially practical guidance.

Aletia holds an LLB from the University of South Africa and has been admitted as an attorney since 2009. She is also an associate member of the South African Institute of Intellectual Property Law (SAIIPL), reinforcing her standing in the IP community.

Clients value Aletia’s ability to deliver commercially focused, strategic advice that protects intellectual assets and supports long-term business objectives.